GEO Mineral Cosmetics was a school project where I was required to create a packaging system. I chose to do makeup, and I wanted to base my brand around crystals and geological formations because of the great variation of texture and color they provide. The GEO line of cosmetics packaging includes three eyeshadow palettes, blush, foundation, primer, four lipsticks and four liquid lipsticks, eyeliner, and a highlighting powder. For each product, the image chosen calls back to the colors found in the makeup itself. I made the logo relatively simple and changed the colors in it to reflect the image on the packaging.